Old mountain - new practices: a circular economy focused on people and nature

Challenge

The project addressed the environmental challenges of winter and rural tourism in Stara Planina, tackling issues such as the increase in solid waste and aiming to create a model for a more sustainable and harmonious coexistence between tourism and the local environment.

Objective

The project aimed to reduce pressure on biodiversity along the Balkan Green Belt by implementing a practical Circular Economy (CE) model in small tourist villages in Stara Planina. Through educational programmes, community engagement and the establishment of efficient waste management practices, the project contributed to a more harmonious and sustainable relationship between human activities and the surrounding environment.

Approach

The project strategy included 

• Working closely with key stakeholders (e.g. municipality, public utility company) to implement and maintain CE measures.
• Provideing basic CE equipment and environmental education to residents and tourism service providers from six communities.
• Empowering Public Utility Company staff to plan and implement sustainable initiatives within their organisation.
• Establishing cross-border networks (Serbia, Bulgaria, North Macedonia) to promote cooperation and knowledge sharing.

Achieved Results

The project exceeded its objectives by achieving all the expected outcomes. It developed tailor-made training programmes and conducted in-depth research with 64 households and tourism service providers. CE infrastructure was distributed to 31 TSPs/households. Tailored programmes reached 34 participants and 7 PUC staff were trained, increasing their knowledge. Joint action plans laid the foundation for future projects. The network expanded to 11 active communities, thereby strengthening cross-border cooperation.