Protection of native fruit varieties in the Maleshevo and Belasitsa regions

Challenge 

Despite their ecological and cultural importance, native fruit varieties along the North Macedonian-Bulgarian border along the Balkan Green Belt face significant threats. From an ecological perspective, decades of intensive agriculture and tree cutting for firewood have led to a decline in genetic diversity and homogenization of the landscape. In addition, the loss of native fruit varieties is leading to cultural erosion. Urgent action is needed to revitalize and promote such varieties and to exploit their environmental and socio-economic benefits.

Objective

The aim of the project is to preserve the diversity of native fruits and the characteristic landscape in the regions of Maleshevo and Belasitsa on the European Green Belt by promoting their natural and economic value.  

Approach

The project aims to achieve its objectives by combining scientific knowledge with the promotion of traditional values. 

Specifically, the project will:

• Map native fruit varieties to document their diversity and distribution across the border region.
• Develop an action plan for the revitalization of the most relevant varieties.
• Initiate the production of the selected varieties.
• Promote local products at fairs and other events
• Raise awareness of traditional practices.

Expected Results

At the end of the project, we expect to have:

• Improved conservation of native fruit varieties in the Maleshevo and Belasitsa through integrated traditional and scientific knowledge.
• Promoted socio-economic development through the promotion of green job opportunities based on the sustainable cultivation and use of native fruit varieties.
• Increased awareness among local communities and other stakeholders (with a focus on youth), of the importance of native fruit varieties and their associated benefits.